Stop Big Tobacco from targeting Denver kids!

About the Campaign

There’s a public health emergency unfolding right before our eyes — and the cause couldn’t be clearer.

Nearly one in five high school students have used e-cigarettes in the past 30 days. In fact, youth e-cigarette use is still at what the Surgeon General and FDA have called “epidemic” levels. From 2017 to 2019, e-cigarette use more than doubled among U.S. high school students and more than tripled among middle school students.

This epidemic was driven by Juul, a sleek, high-tech e-cigarette that looks like a USB flash drive – and is small and easy to hide, comes in sweet flavors that entice kids and delivers a powerful nicotine hit. One Juul pod delivers as much nicotine as a pack of 20 cigarettes.

But Juul isn’t the only problem. There are now over 15,500 e-cigarette flavors and 200 cigar flavors, and more keep coming. These flavored tobacco products undermine Denver’s efforts to reduce youth tobacco use: 81% of kids who have used tobacco started with a flavored product. 83% of youth e-cigarette users have report using flavored products.

While youth cigarette smoking is at an all-time low, cigars are still popular among youth, driven by the availability of kid-friendly flavors like “Banana Smash”, Strawberry Kiwi, and Chocolate Brownie. Nearly three-quarters (73.8%) of youth cigar smokers say they smoke cigars “because they come in flavors I like.”

Tobacco companies also continue to aggressively market menthol-favored cigarettes to kids, African Americans and other demographic groups as they have for decades. Youth smokers are more likely to use menthol cigarettes than any other age group. Menthol cigarettes pose a tremendous public health threat – they make it easier to start and harder to quit smoking.

The popularity of menthol cigarettes among African Americans and youth is a direct result of a decades-long targeted marketing campaign by the tobacco industry. African Americans smoke menthol cigarettes at high rates and quit smoking at lower rates, and African American men have high death rates from lung cancer. That’s why the NAACP and others want to restrict the sale of menthol cigarettes – because they hurt black communities especially.

Five states and hundreds of localities have enacted restrictions on the sale of flavored tobacco products. Denver can protect our kids by ending the sale of all flavored tobacco products, one of the most promising ways to prevent the industry from addicting our kids.


PRESS RELEASE: Coalition to End the Sale of Flavored Tobacco Products Lauds FDA Ruling to Ban Menthol Cigarettes

OP ED: Flavored products are driving the teen vaping epidemic — remove them from Denver stores

LETTER: Denver Principals Support Ending Sale of Flavored Tobacco Products

LETTER: Denver Neighborhood Organizations Support Ending Sale of Flavored Tobacco Products

NEWS: Parents, Educators, CW Sandoval Voice Support for City Ban on Flavored Tobacco Products
March 15, 2021

NEWS: Vaping is powerfully addictive
March 14, 2021

NEWS: Op-Ed: Never Start Smoking, It's So Hard to Quit
March 7, 2021

NEWS: Denver Principals Send City Leaders Letter To End Flavored Tobacco Sales
February 22, 2021

OPINION: Denver must end the sale of flavored tobacco products that lure and addict youth
February 21, 2021

NEWS: A preventable health crisis in the LGBTQ community
January 29, 2021

PRESS RELEASE: New Poll Shows Denver's Hispanic Voters Support Ending the Sale of All Flavored Tobacco Products
December 7, 2020

PRESS RELEASE: Nueva Encuesta Demuestra Que Votantes de Denver Apoyan Eliminar La Venta de Todos Los Productos de Tabaco de Sabor
December 7, 2020

PRESS RELEASE: New Poll Shows Denver Voters Support Ending the Sale of All Flavored Tobacco Products
December 7, 2020

NEWS: Colorado teens haven’t cut back on vaping, but experts see encouraging signs
September 26, 2020

NEWS: Tobacco Retail Is Concentrated Near Denver Schools And Low-Income Neighborhoods, A New Study Finds
August 13, 2020

PRESS RELEASE: New Study: Half of Public Schools in Denver Are Within 1,000 Feet of Tobacco Retailers; City Is Home to 23 Times More Tobacco Retailers Than McDonald’s
August 12, 2020

NEWS: ‘Everybody I Know And Hang Out With Vapes’: More Colorado Teens See The Danger In Vaping, But 1 In 4 Still Do It
August 4, 2020

1 Juul pod contains about the same amount of nicotine as a full pack of 20 cigarettes.

Get the Facts


Of youth e-cigarette users report using a flavored product in the past month.

1 in 5 high school students in the United States use e-cigarettes.

4 out of 5 kids who have used tobacco started with a flavored product.

Source: 2013-2014 Population Assessment of Tobacco and Health (PATH) Study


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